Get Ahead of the Curve: Uncover the Latest SEO Statistics to Boost Your Digital Presence
As marketers, it can be a struggle to stay up-to-date with the latest SEO practices and trends in order to ensure your digital presence is as effective as possible. Keeping informed of the latest statistics that influence search engine optimization (SEO) strategies can be especially challenging without constant vigilance. However, having access to relevant SEO data at your fingertips can help you get an edge when implementing successful tactics for increasing visibility in search engine ranking results. In this blog post, we’ll break down the top SEO statistics so you can ramp up your visibility on SERPs—and ultimately achieve better marketing ROI!
The Importance of SEO Statistics
Search engine optimization, or SEO, is a critical element of online marketing. It is the process of improving the visibility and ranking of a website or web page in search engine results pages, or SERPs. SEO is a complex and ever-evolving field, and there are a variety of factors that contribute to a website’s ranking. However, some SEO statistics are more important than others, and understanding these statistics can help businesses improve their SEO strategy.
One of the most important SEO statistics is the click-through rate or CTR. The CTR is the percentage of people who click on a given link in search results. This statistic is important because it shows how appealing a website’s listing is to potential visitors. A high CTR means that people are clicking on the link more often than not, which indicates that the website is being found relevant by searchers and that its content is engaging. A low CTR, on the other hand, means that people are not clicking on the link as often as they should be, which could mean that the website’s content is not as good as it should be or that it is not being found relevant by searchers.
Another important SEO statistic is the organic search traffic percentage. Organic search traffic is the traffic that comes to a website through unpaid search results. This statistic is important because it shows how much traffic a website is getting from search engines without having to pay for it. A high organic search traffic percentage means that a website’s content is resonating with searchers and that it is ranking well in unpaid search results. A low organic search traffic percentage means that a website’s content needs improvement or that it is not ranking well in unpaid search results.
Understanding these and other SEO statistics can help businesses improve their SEO strategy and achieve better rankings in SERPs.
How to Use SEO Statistics for Your Advantage
The most important aspect of SEO is staying ahead of the competition. Statistics can be a powerful tool in achieving this goal. They allow you to track your progress, evaluate your competition, and make strategic decisions about where to allocate your resources.
The first step is to find the right statistics for your business. There are a variety of sources you can use, including industry reports, online tools, and your own website data. Once you have the data, it’s important to analyze it and identify trends.
Once you have a good understanding of the statistics, you can start using them to your advantage. For example, if you notice that your website traffic is dropping, you might need to adjust your SEO strategy. Or if you see that your competitors are gaining ground, you might need to invest in new SEO tools or techniques.
Statistics provide an objective view of your business that can help you make informed decisions about how to improve your SEO strategy. Use them wisely and they can be a powerful tool in helping you achieve success in this ever-changing industry.
What are the Latest SEO Trends Mean for Your Business
There are a few big SEO trends to keep an eye on this year. Here’s what they mean for your business:
1. Voice search is on the rise.
More and more people are using voice search to find information online. In fact, according to Comscore, 50 percent of all searches will be voice searches by 2020.
This presents a big opportunity for businesses that want to optimize their content for voice search. You can do this by optimizing your content for long-tail keywords and including question-based keywords in your titles and descriptions.
2. User experience is more important than ever.
Google has always been focused on providing the best user experience possible, and that focus is only becoming more pronounced. In fact, Google recently announced that it will be giving higher rankings to websites that provide a great user experience.
This means that you need to make sure your website is mobile-friendly and easy to use. You should also focus on creating high-quality content that engages users and provides them with what they’re looking for.
3. Social media continues to be important.
Social media has always been an important factor in SEO, and that trend is only going to continue in 2019. You need to make sure you’re active on social media and are promoting your content on all of your channels. Additionally, you should make sure your website is integrated with social media platforms so that users can easily share your content with their friends and followers.
Here are some of the latest SEO stats you need to know:
68% of website traffic is sourced from Organic and
Paid Search (Source: BrightEdge)
0.63% of Google searchers clicked on results from the second page. (Source: Backlinko)
60% of marketers say that inbound is their highest source of leads (Source: HubSpot)
SEO leads have a 14.6% close rate (Source: HubSpot)
58.99% of website traffic worldwide is generated from mobile phones. (Statista)
The average first page result on Google has 1,890 words. (Source: Backlinko)
53.3% of all traffic comes from organic search. (Source: BrightEdge)
93% of all online experiences begin with a search engine. (Source: Forbes)
75% of users never scroll past the first page of search results. (Source: Hubspot)
Long-form content gets 77.2% more links than shorter articles. (Source: Backlinko)
18% of local mobile searches lead to a sale within one day. (Source: Search Engine Land)
33% of clicks go to the first listing in the search results. (Source: SearchEngineWatch)
97% of consumers read online reviews for local businesses before making a purchase decision (Source: PowerReviews)
88% trust online reviews as much as personal recommendations from friends and family. (Source: SearchEngineLand )
90.63% of Content Gets No Traffic From Google. (Source: Ahrefs)
Google rewrites title tags 33.4% of the time. (Source: Ahrefs)
Google is now 33% more likely to rewrite title tags. (Source: Ahrefs)
When Google ignores the title tag, it uses the H1 tag 50.76% of the time instead. (Source: Ahrefs)
Google is 57% more likely to rewrite title tags that are too long. (Source: Ahrefs)
The #1 result in Google’s organic search results has an average CTR of 27.6%. (Source: Backlinko)
The top 3 Google search results get 54.4% of all clicks. (Source: Backlinko)
There are an estimated 3.5 billion searches per day and 1.2 trillion searches per year worldwide on Google. (Source: Internet Live Stats)
40.7% of all voice search answers came from a Featured Snippet. (Source: Backlinko)
48% of consumers use voice assistants for general web searches. (Source: Search Engine Land)
53% of digital marketers consider guest posting as the most effective link building strategy. (Source: SEMrush)
$77.80 is the average cost of publishing a guest post. (Source: Ahrefs)
1.8% of clicks on Google search results go to YouTube. (Source: Moz)
60% of marketers still say that inbound (SEO, content creation, etc.) is their highest quality source of leads. (Source: HubSpot)
3 words are often used by a typical searcher in their search query. (Source: Moz)
18% of Google searchers changed their search terms without clicking any results. (Source: Moz)
27% of the global online population uses voice search on mobile. (Source: Google)
The Top 3 SEO Statistics You Need to Know
There are many important SEO statistics that businesses need to be aware of in order to be successful in search engine optimization. Three of the most crucial stats are click-through rate (CTR), organic click-through rate (oCTR), and SERP features.
Click-through rate is the percentage of people who click on a given result after seeing it in a SERP. This statistic is important because it can help you determine whether or not your site is appearing in the correct spot and whether or not your title and meta description are attracting attention.
Organic click-through rate is the percentage of people who click on a given result after seeing it in a SERP, but who clicked on it because it was an organic result, as opposed to a paid result. This statistic is important because it can help you determine how well you’re doing at ranking organically and how much traffic you could be missing out on if you’re not ranking at the top of the page.
SERP features are the various elements that appear around a given search result, such as featured snippets, Knowledge Graph panels, and carousels. This statistic is important because it can help you determine what type of content you need to create in order to rank for certain keywords.
Conclusion: Stay Ahead of the Competition with Up-to-Date SEO Statistics
SEO is constantly changing, and in order to stay ahead of the competition, you need to be up-to-date on the latest statistics. In this blog post, we’ll go over some of the most important stats that will help you improve your SEO strategy.
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