Search Engine Optimization, or “SEO” for short, is the process of improving your website’s visibility and organic search results in Google and other major search engines. It sounds complex, but there are a few key things you can do to get started on the right foot. In this blog post, we’ll introduce three essential SEO optimization tools for small business owners who want to improve their website’s ranking and get more traffic from Google.
1. Google My Business
Google My Business is a free tool that allows you to control how your business appears in Google Maps and Google Search. Claiming and verifying your listing is the first step to ranking higher in local search results.
2. Google Search Console
Google Search Console is another free tool from Google that gives you insights into how your website is performing in organic search. Search Console can help you identify and fix errors on your website that could be holding you back from ranking higher.
3. Keyword Research Tools
Keyword research is essential for knowing which phrases to target on your website so you can rank higher in search results. There are a number of different keyword research tools available, both free and paid. Our favorites are Moz Keyword Explorer and Ubersuggest.
Conclusion
SEO may seem like a complex process, but there are a few key things you can do to get started on the right foot. In this blog post, we’ve introduced three essential SEO tools for small business owners who want to improve their website’s ranking and get more traffic from Google. If you’re ready to take your SEO game to the next level, these SEO optimization tools will help you get there.
