WooCommerce Subscriptions: How to Set Up Recurring Payments


Setting up recurring payments in WooCommerce is a crucial aspect of running a successful online business. Subscriptions offer convenience to customers and provide a steady stream of revenue for sellers. In this article, we will guide you through the process of setting up recurring payments in WooCommerce, ensuring you can manage your subscriptions seamlessly.

What Are WooCommerce Subscriptions?

WooCommerce Subscriptions is an extension that allows you to sell products and services with recurring payments. It enables you to offer various subscription-based products, such as memberships, digital products, boxes, and more, while also giving customers the flexibility to choose billing intervals according to their needs.

Step-by-Step Guide to Set Up Recurring Payments in WooCommerce

Install and Activate the WooCommerce Subscriptions Plugin

To get started, you need to have a WooCommerce store up and running. If you haven’t already, install and activate the WooCommerce plugin on your WordPress website. Once WooCommerce is running, you can proceed to add the WooCommerce Subscriptions extension.

Purchase and Download WooCommerce Subscriptions

To acquire the WooCommerce Subscriptions plugin, go to the WooCommerce website and purchase the extension. After completing the purchase, you will be able to download the plugin as a zip file.

Install the WooCommerce Subscriptions Plugin

With the plugin file in your possession, navigate to your WordPress admin dashboard. Go to “Plugins” and click on “Add New.” Upload the plugin zip file and click “Install Now.” After installation, activate the WooCommerce Subscriptions plugin.

Configure WooCommerce Subscriptions Settings

Upon activation, head to the WooCommerce settings, and you’ll find a new tab called “Subscriptions.” Click on it to configure the subscription settings to align with your business requirements. You can set the billing interval, trial periods, and more.

Create Subscription Products

Now it’s time to create subscription products. Go to the product creation page, just like you would create any other WooCommerce product. Here, you’ll find an option to make the product a subscription-based one. Select the subscription type, set the price, and determine the billing cycle.

Define Subscription Terms

Ensure that your customers are well-informed about the subscription terms. Clearly state the billing interval, the total cost, and any other relevant details on the product page. Transparent communication helps build trust with customers.

Offer Discounts and Special Deals

To entice potential subscribers, consider offering discounts or special deals for longer subscription commitments. For example, customers who opt for a yearly subscription may receive a discount compared to monthly subscribers.

Provide Multiple Payment Gateways

Offer various payment gateways to accommodate different customer preferences. A diverse range of payment options increases the likelihood of conversion.

Test the Subscription Process

Before launching your subscription product, run thorough tests to ensure the entire process is seamless. Make test purchases to experience the subscription journey from the customer’s perspective and identify and resolve any issues.

Launch and Promote Your Subscription Product

Once you’re satisfied with the setup and testing, it’s time to launch your subscription product. Promote it through various channels, such as email newsletters, social media, and paid advertisements, to reach a wider audience.


Setting up recurring payments through WooCommerce Subscriptions opens up new opportunities for your online business. By offering subscription-based products, you can build a loyal customer base and generate consistent revenue. Remember to optimize your subscription offerings based on customer feedback and market trends to ensure sustained success.


Can I offer a free trial for my subscription products?

Yes, WooCommerce Subscriptions allows you to set up free trial periods for your subscription products, enabling potential customers to experience the value before committing.

Can customers modify or cancel their subscriptions?

Absolutely. Customers have the flexibility to modify their subscription preferences, such as changing the billing interval or canceling the subscription altogether.

Is it possible to offer both one-time purchases and subscriptions on my store?

Yes, WooCommerce Subscriptions enables you to sell regular products alongside subscription-based ones, giving your customers a wider range of options.

How can I track subscription metrics and performance?

WooCommerce Subscriptions provides built-in reporting features that allow you to track various subscription metrics, including renewal rates, churn rates, and revenue generated from subscriptions.

Can I restrict certain subscription products to specific customer groups?

Certainly. WooCommerce Subscriptions lets you set restrictions on who can access certain subscription products, making it possible to offer exclusive deals to specific customer segments.

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